BDF-261
This course provides an understanding of the planning and resources required to market grains/hops/fruit and brewed or distilled products. Emphasis is placed on the nature of the craft beverage market including industry/consumer trends, economic, legal, and social considerations including branding, pricing, promotion and distribution. Upon completion, students should be able to demonstrate a basic proficiency of the marketing principles and practices for craft beverages and the grains/hops/fruit from which they are produced.
-
Prerequisite:
None
-
Corequisite:
None
| Class Hours | 3 |
|---|---|
| Lab Hours | – |
| Clinic, Coop, or Shop Hours | – |
| Credit Hours | 3 |