BUS-132
This course provides students with a comprehensive understanding of how marketing principles and techniques are applied in the context of sports organizations, events, and products. Emphasis is placed on consumer behavior, brand management, sponsorship, digital marketing, and other key areas that contribute to successful sport marketing campaigns. Upon completion, students should be able to develop and execute effective marketing strategies within the sports industry.
- Prerequisite: None
- Corequisite: None
| Class Hours | 3 |
|---|---|
| Lab Hours | – |
| Clinic, Coop, or Shop Hours | – |
| Credit Hours | 3 |