This course covers concepts related to tourism through a global business perspective, examining management, marketing, and finance issues related to the tourism industry. Topics include marketing to the traveling public, delivering quality tourism services, the economic, environmental and political impacts of tourism and capturing technology's competitive advantages in the tourism industry. Upon completion, students should be able to demonstrate an understanding of an integrated model of tourism that addresses consumer behavior, service quality and the future of tourism.
- Corequisite: None
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