MKT-227
This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.
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Prerequisite:
MKT-120 and MKT-123
- Corequisite: None
| Class Hours | 3 |
|---|---|
| Lab Hours | – |
| Clinic, Coop, or Shop Hours | – |
| Credit Hours | 3 |