Marketing Applications


MKT-227

This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.

  • Prerequisite:
    MKT-120 and MKT-123
  • Corequisite: None
Class Hours 3
Lab Hours
Clinic, Coop, or Shop Hours
Credit Hours 3
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