The Essentials of Social Media Marketing Certificate equips students with the knowledge and skills needed to excel in the fast-paced and ever-evolving world of digital marketing. This program focuses on key principles of marketing, consumer behavior, and advertising, with a strong emphasis on social media and digital platforms. Students will learn how to create, implement, and analyze effective social media strategies, develop digital advertising campaigns, and understand the psychology behind consumer decision-making. This certificate prepares students for entry-level roles in marketing, social media management, and digital strategy, or for further study in related fields.
Courses requiring a grade of “C” or better: BUS and MKT
Courses in this program
| Course Code | Course | Credit Hours | Link to course details |
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| BUS-110 | 3 | ||
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This course provides a survey of the business world. Topics include the basic principles and practices of contemporary business. Upon completion, students should be able to demonstrate an understanding of business concepts as a foundation for studying other business subjects. This course has been approved for transfer under the CAA as a pre-major and/or elective course requirement. |
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| MKT-120 | 3 | ||
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This course introduces the principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. |
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| MKT-220 | 3 | ||
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This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. |
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| MKT-221 | 3 | ||
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This course is designed to describe consumer behavior as applied to the exchange processes involved in acquiring, consuming, and disposing of goods and services. Topics include an analysis of basic and environmental determinants of consumer behavior with emphasis on the decision-making process. Upon completion, students should be able to analyze concepts related to the study of the individual consumer. |
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| MKT-232 | 3 | ||
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This course is designed to build students' social media marketing skills by utilizing projects that give students hands-on experience implementing social media marketing strategies. Topics include integrating different social media technologies into a marketing plan, creating social media marketing campaigns, and applying appropriate social media tools. Upon completion, students should be able to use social media technologies to create and improve marketing efforts for businesses. |
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| MKT-234 | 3 | ||
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This course covers the fundamentals of digital marketing to implement successful marketing campaigns in the digital environment. Emphasis is placed on the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. |
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