The Essentials of Sports Management Certificate provides students with the foundational knowledge and skills necessary for careers in the field of sports management. This program introduces students to the process of managing sports organizations, marketing strategies, logistics, and facility operations, with a focus on practical applications in both traditional and emerging areas like esports. Students will also gain an understanding of business law and management principles, preparing them for entry-level roles in sports and recreation management or further academic study in business and sports-related fields.
Courses requiring a grade of “C” or better: BUS
Courses in this program
| Course Code | Course | Credit Hours | Link to course details |
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| BUS-115 | 3 | ||
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This course introduces the ethics and legal framework of business. Emphasis is placed on contracts, negotiable instruments, Uniform Commercial Code, and the working of the court systems. Upon completion, students should be able to apply ethical issues and laws covered to selected business decision-making situations. This course has been approved for transfer under the CAA as a pre-major and/or elective course requirement. |
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| BUS-131 | 3 | ||
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This course covers the aspects of sports management logistics. Emphasis is placed on managing various logistical elements related to organizing, coordinating, and executing successful sporting events. Upon completion, students will have the necessary knowledge to effectively plan, implement, and evaluate logistical operations within the sports industry. |
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| BUS-132 | 3 | ||
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This course provides students with a comprehensive understanding of how marketing principles and techniques are applied in the context of sports organizations, events, and products. Emphasis is placed on consumer behavior, brand management, sponsorship, digital marketing, and other key areas that contribute to successful sport marketing campaigns. Upon completion, students should be able to develop and execute effective marketing strategies within the sports industry.
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| BUS-133 | 3 | ||
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This course provides students with the knowledge and skills necessary to effectively manage and operate sport facilities and recreational programs to provide high-quality experiences for participants. Emphasis is placed on facility planning, design, and maintenance; managing operations and risk of sport venues, recreation centers, and public spaces; and event planning and program development. |
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| BUS-136 | 3 | ||
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This course introduces the major business aspects of the Esports industry. Topics including Esports origins, governance, management, leadership, communications, finance, law, marketing, and event planning. Upon completion, students should be able to apply business concepts to the Esports industry. |
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| BUS-137 | 3 | ||
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This course is designed to be an overview of the major functions of management. Emphasis is placed on planning, organizing, controlling, directing, and communicating. Upon completion, students should be able to work as contributing members of a team utilizing these functions of management. This course has been approved for transfer under the CAA as a pre-major and/or elective course requirement. |
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