MKT-225
This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.
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Prerequisite:
MKT-120
- Corequisite: None
Class Hours | 3 |
---|---|
Lab Hours | – |
Clinic, Coop, or Shop Hours | – |
Credit Hours | 3 |