Marketing Research


MKT-225

This course provides information for decision making by providing guidance in developing, analyzing, and using data. Emphasis is placed on marketing research as a tool in decision making. Upon completion, students should be able to design and conduct a marketing research project and interpret the results.

  • Prerequisite:
    MKT-120
  • Corequisite: None
Class Hours 3
Lab Hours
Clinic, Coop, or Shop Hours
Credit Hours 3
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