Craft Beverage Institute of the Southeast’s Consuming the Craft Podcast Wins National Award

Consuming the Craft podcast has been awarded a second gold Paragon Award by the National Council of Public Relations and Marketing (NCMPR), which recognizes outstanding achievement by community college marketing and PR professionals. The podcast is produced by Jeff “Puff” Irvin, director of A-B Tech’s Craft Beverage Institute of the Southeast (CBI). Consuming the Craft also received NCMPR’s first gold Paragon when the podcast category was introduced in 2020.

Irvin began Consuming the Craft to focus on all things concerning the brewing, distillation, and fermentation of craft beverages. His guests include brewers, distillers, winemakers, bartenders, tea companies, educators, suppliers, and many more. Some of the most entertaining shows feature Irvin and CBI Brewmaster John Lyda, who was the original Brewmaster for Highland Brewing Co., as they personify the podcast tagline: “Listen, Laugh, Learn”.

“I started the podcast to be a source of education, to inspire others and myself with insights into the craft beverage creative process, and to help listeners feel connected to a larger community and be entertained,” said Craft Beverage Institute Director Jeff “Puff” Irvin. “All the interactions with the listeners around the world inspire me to continue exploring the ever-changing landscape of craft beverage.”

Consuming the Craft also provides insight into the education and broad experience Craft Beverage Institute students receive in A-B Tech’s two-year Brewing, Distillation & Fermentation program. Fall 2023 admission opens on May 1 and will close when the 24 available spots are filled. Learn more at or call (822) 398-7191.

NCMPR announced the 2022 Paragon Awards at its national conference in March. This year’s contest drew 1,726 entries from 323 colleges across the country and was judged by more than 40 professionals from the marketing and public relations industry.

“I love to celebrate the outstanding work of our community college marketers,” says Jeff Ebbing, NCMPR’s 2022-23 president. “The creativity and hard work that went into the winning entries is on par with some of the best agencies in the country and is a testament to the talent and dedication of our members. These people are pros in every sense of the word.”

Consuming the Craft may be found wherever you listen to podcasts.

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