The Retail Marketing Certificate is designed to equip students with essential skills and strategies to understand the competitive retail landscape. Students will learn the fundamentals of marketing goods and services. Each course delves into the latest trends and techniques, providing practical insights to thrive in the competitive retail landscape. All coursework can be applied toward the Business Administration: Marketing and Retailing Associate in Applied Science Degree.
| Course Prefix/Num | Course Title | ||
|---|---|---|---|
| Core Courses | |||
| BUS-110 | Introduction to Business | 3 | SHC |
| MKT-120 | Principles of Marketing | 3 | SHC |
| Total SHC for Core Courses: | 6 | SHC | |
| Other Major Courses | |||
| BUS-153 | Human Resource Management | 3 | SHC |
| MKT-123 | Fundamentals of Selling | 3 | SHC |
| MKT-221 | Consumer Behavior | 3 | SHC |
| MKT-223 | Customer Experience | 3 | SHC |
| Total SHC for Other Major Core Courses: | 12 | SHC | |
| Total Required Courses | |||
| Total SHC for Other Required Courses: | 18 | SHC | |
While your tuition is fully covered, please note that books and course-related fees are not included. In addition, CCP students are not eligible for financial aid, so it is important to plan accordingly for these expenses.
We encourage you to connect with your school liaison to confirm any additional fees associated with your specific course.
You can also research and estimate textbook costs in advance by visiting the A-B Tech Bookstore to view current pricing and required materials.